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October 2009

IMS Thought Leadership paper

The IMS architecture is the Telco2.0 response to the Internet infringement of the traditional communications service provider territory. A business perspective is presented which shows the need for the IMS technical platform in the impending transition from traditional Telco Operator to future Service Provider, and the transformation from constrained rigid business models to ones more adequate for the future. IMS fulfils the technical component of a change model. It is necessary to describe how and when this change could be effected, as well as its organizational implications.The contention is that an IMS ecosystem-type environment could be achieved in a stepwise manner with an NGN-SDP deployment.

October 2009

Business Cases
David vs Goliath
This case illustrates a typical situation involving a new player’s entry into a dominated market. The competitor was an incumbent Fixed-Mobile Operator, and the new entrant was evolving from a position of disadvantage. Making an entry into this type of market was challenging and potentially risky, and multiple considerations had to be made. The client was a Tier 2 Mobile operator with a 60% prepaid customer base and steadily eroding ARPU. The operator was furthermore very weak in the more profitable business segment of the market.

September 2009

Service Provider Scenario

A major tier 1 Service Provider with over 8 million subscribers was growing at a fast pace and faced with a decision regarding how best to deliver applications to its NGN.The options included purchasing new applications and cutting over existing subscribers to IMS, run new and old applications in parallel or possibly extend the current applications with a plan to migrate and decommission them over the long term.

Three applications were considered:

  • A pre-paid service which had been up and running for 5 years
  • Freephone which had been fully capitalize
  • Ring back tone which was recently deployed and not fully capitalized

In all, the current investment in these established, stable, revenue generating applications was $12M US. The main objective for the Service Provider was to reduce their operating costs structure and maximize their existing investment for the current applications. 

September 2009

Leveraging Service Brokers to Extend the Reach of Existing Legacy and New IMS Applications

The search is on within the Service Provider community for a solution that can address the challenge of and provide the opportunity for leveraging existing, proven applications and network assets across IMS infrastructure. This white paper examines the state of IMS and how the Service Broker can enable a cost effective, future proof answer to the question of how best to navigate the transition to IMS. Service Providers face a number of issues as they continue to struggle with ways to enable efficient, effective and timely application introduction. The challenge is not a new one. Tried and true application connectivity models for TDM/IN networks tend to utilize a “siloed” approach in which applications are individually configured and connected into networks. This can be seen in standalone voice applications as well as within large SCP based IN services. While the approach worked it came with a variety of issues (or challenges) for the Service Providers as they looked to enhance or adapt the application to the underlying network change and evolution.

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